• New architecture for maximum performance: AMD has continued the effectiveness of the design of the GPU with the introduction of 28-nm process technology and architecture Core Graphics reinforced Then make an improvement of more than 150% of the power / mm ² in the previous generation.
• Refined AMD Powertune Technology: Developed with advanced power management, the AMD Radeon HD 7970 equipped with the intelligence to free up unused energy additional performance in dynamic control of clock rates to convert, allowing players to specify within the enlarged capacity of the power envelope them.
• AMD ZeroCore Power Technology: AMD Power zero core in the Radeon HD 7970 AMD found to ensure that no energy is wasted when the graphics card is not used for reactive power available than any lower a different graphics card. With support for AMD’s CrossFire technology, AMD eliminated zero core energy loss diet and the extra heat and noise generation of additional cards when not in use.
• PCI Express 3.0: The AMD Radeon HD 7970 comes with native support for PCI Express 3.0 features. With the scale of world-class performance, experience amateurs “GPU is maximized when combined with the latest platforms.
• Discrete Digital Multi-Point (DDM) Audio: DDM offers several independent audio streams for audio via DisplayPort-compatible monitors or HDMI signals. DDM provides a unique audio experience, in cases in which use multi-screen entertainment center, video conferencing, audio or multi-directional parts.
• Improved capacity multi-GPU: AMD CrossFire technology is the ultimate multi-GPU performance gaming platform. Unlocking Thurs dominant power, AMD CrossFire technology, coupled with the PCI Express 3.0 has allowed an incredible range of configurations and TriFire quad fire.

The Athlon 64 processors have been around for a while now and they have proven themselves the market leaders in processing power.  As we know AMD processor run at a lot slower speeds than Intel processors making them cooler to run.  This has eliminated the need for expensive cooling equipment and opened the doorway for overclocking.

Although AMD hit the target by releasing their 64 bit processor long before Intel did, they are not standing still.  They have been constantly upgrading their line up to increase speed and efficiency.  This is apparent with their fx series processors and their dual core processors.

The fx series processor are the king of the hill at AMD.  They are the most powerful processor that is available.  They show blistering speeds for CPU intensive functions such video encoding and gaming.  They also show great performance in database driven work and most other aspects of computing.

The dual-core line of processor are the ultimate in multi-tasking.  They provide the power of two processor running in unison while still being able to fit in a single processor motherboard.  Although these processors are essentially two processors in one, they are rather pricy and may not be everyones cup of tea.

Intel is trying to fight back by forming an alliance with Apple.  All macs are now available with Intel processors.  Whether this will be profitable for Intel only time will tell.

With competition growing stronger from AMD this can only mean increased benefits for the consumer.  As the war between Intel and AMD intensifies, the consumer will benefit from lowered prices, and increased quality in their processors.